Computers, Web and Technology

Tag: web design

web design and development

Top five Signs You Are In Need of a New Website Design

Tips from a local web design agency on web design and web development: It’s essential for businesses of all sizes to have user-friendly websites to generate leads and increase customer engagement. Anything that contributes to the irrelevancy of your website can cost your business significantly, so it’s important to familiarize yourself with common pitfalls. Need a new website? Here are 5 of the most common indicators that it’s time to freshen up your content and give your website a makeover:

Organic SEO, Web Design and Website Content

One of the most obvious signs that it’s time for a new website is if you’re wasting too much of your precious time editing its content. Being able to update your content seamlessly is essential, and if editing your webpages always leads to a headache, that’s a clear indication that you should be thinking about starting fresh. Without the ability to edit your content easily, it’s inevitable that you won’t be updating your content regularly and your site’s Organic SEO will undoubtedly suffer as a result. There are multiple modern, easy-to-use content management systems, frameworks out there, and we prefer WordPress for its ease of use. In some instances we find that our b2b clients still need our website maintenance services simply because they are too busy with other areas of their IT infrastructure. In which case, a CMS still will save you money on web maintenance in the long-run, simply because the update process is faster for the website development company too.

Outdated Web Design or User Interface and or User Experience

It’s common knowledge that the first impression you make on a prospective client will leave a lasting impression. Research indicates that if your website has an unfashionable look, then that can serve as a major turnoff for consumers who are performing research about your company. It’s vital that your business immediately comes off as cutting edge and entirely relevant, and an outdated look will have the opposite effect. Hiring a top website design company can help you craft that unique, cutting edge look that your business needs. If your business currently has an obsolete look, then it’s certainly time to consider a sleeker style.

Slow Website Performance and Slow Loading Web Pages

Nothing is more aggravating for a potential client than experiencing performance problems while navigating your website. If your business’s website is currently plagued with slow performance, then it’s essential to design a new website in the near future. Website Speed is critical for the success of your online presence, and any unnecessary delays that customers experience may cost you a significant amount of business.

Poor Website Security

An insecure website can prove disastrous for your business, irrespective of its size. Many business owners are under the mistaken impression that only large corporations are susceptible to costly data breaches, but the truth of the matter is that even smaller companies need to be proactive when it comes to web security. If the personal information of your clients is ever compromised, it will be extremely challenging for you to reestablish trust and credibility in their eyes. The most prudent approach is to ensure that you are never hacked in the first place, and if you are, then it’s even more important to update your website with state-of-the-art security.

Failure Generating Leads

Ultimately, one of the main purposes of your website is to generate leads and increase the profitability of your business. If you are experiencing trouble creating worthwhile leads, then that is a telltale sign that it’s time for a new website. An up-to-date website will bring along all of the aforementioned benefits, and most importantly, it will have a positive effect on your bottom line. Rather than struggling with an antiquated website, it would be more financially prudent to simply design a new one from scratch – you need a new website!

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Effective Search Engine Optimization and Why SEO is a Must

If you feel as if you cannot afford a San Diego web development company and think that you are better off without it, think again. The fact is that SEO is essential in every industry today. It is pointless to have a website up and running if you cannot generate the needed traffic to keep the business afloat. Chances are, your competitors are already using it to keep pace or even surge ahead.

SEO Increases Traffic and Brand Awareness

Being at the top of the search results increases traffic to your site, which increases the number of prospective customers, which increases the number of actual customers. Traffic from SEO is like having eager customers lining up to purchase from you.

Creating excitement around your products and services can create a big buzz that can have rippling effects. Building a significant amount of buzz through press releases, guest blogging, social media, and videos will not only elevate brand awareness which can increase traffic, but the byproduct is that your SEO rankings will increase and thereby increase traffic to your site. It’s a win-win scenario.

SEO is Cost Effective

When it comes to marketing strategies, San Diego SEO is as good as it gets. This is because it targets potential clients who are already actively looking online for products and services that you can offer. By carefully selecting keywords that target your customers in all phases of their purchase cycle you can become a trusted resource for research through purchase. If done right, SEO can pay for itself in a matter of months.

SEO Increases Site Usability

Another reason you should make use of SEO is it increases your site’s usability. Search engines factor in usability when ranking pages. By default, when you optimize your website, enhanced usability is created by structuring content, navigation and media into a cohesive catalog of information. By interlinking pages with related information, you make it even easier for your customers to conduct their pre-purchase research.

Some Usability Factors Considered:

Website Load Speed
Attention spans have dwindled over the last decade. People are no longer used to waiting for their modems to connect–we demand instant access. This includes not waiting for your website to load.

Ease of Website Navigation
From the actual programming used to create your navigation to navigation depth, Google is judging your site.

“From an SEO perspective, a shallow website (that is, one that requires three or fewer clicks to reach every page) is far more preferable than a deep website (which requires lengthy strings of clicks to see every page on your site).” Search Engine Journal

Good Web Design

Responsive, Parallax, and HTML5 are the latest in web design trends and each come with their own SEO factors that can enhance or reduce your rankings.

“We benefit both our users and ourselves when we design webpages in a way that doesn’t overwhelm or confuse users, but leads them to links, categories or subcategories to find the content they need.” Search Engine Land

Just Having a Website is Not Enough

It is no longer enough to have a website that displays compelling products, great innovations, and superior services. To stay ahead of the pack companies need to be at the forefront of search rankings too. Investing in SEO is the best thing you can do for your business today. We understand the importance of SEO, which is why we make sure to harness the endless possibilities this marketing strategy has to offer.

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