Computers, Web and Technology

Category: website design

web design and development

Top five Signs You Are In Need of a New Website Design

Tips from a local web design agency on web design and web development: It’s essential for businesses of all sizes to have user-friendly websites to generate leads and increase customer engagement. Anything that contributes to the irrelevancy of your website can cost your business significantly, so it’s important to familiarize yourself with common pitfalls. Need a new website? Here are 5 of the most common indicators that it’s time to freshen up your content and give your website a makeover:

Organic SEO, Web Design and Website Content

One of the most obvious signs that it’s time for a new website is if you’re wasting too much of your precious time editing its content. Being able to update your content seamlessly is essential, and if editing your webpages always leads to a headache, that’s a clear indication that you should be thinking about starting fresh. Without the ability to edit your content easily, it’s inevitable that you won’t be updating your content regularly and your site’s Organic SEO will undoubtedly suffer as a result. There are multiple modern, easy-to-use content management systems, frameworks out there, and we prefer WordPress for its ease of use. In some instances we find that our b2b clients still need our website maintenance services simply because they are too busy with other areas of their IT infrastructure. In which case, a CMS still will save you money on web maintenance in the long-run, simply because the update process is faster for the website development company too.

Outdated Web Design or User Interface and or User Experience

It’s common knowledge that the first impression you make on a prospective client will leave a lasting impression. Research indicates that if your website has an unfashionable look, then that can serve as a major turnoff for consumers who are performing research about your company. It’s vital that your business immediately comes off as cutting edge and entirely relevant, and an outdated look will have the opposite effect. Hiring a top website design company can help you craft that unique, cutting edge look that your business needs. If your business currently has an obsolete look, then it’s certainly time to consider a sleeker style.

Slow Website Performance and Slow Loading Web Pages

Nothing is more aggravating for a potential client than experiencing performance problems while navigating your website. If your business’s website is currently plagued with slow performance, then it’s essential to design a new website in the near future. Website Speed is critical for the success of your online presence, and any unnecessary delays that customers experience may cost you a significant amount of business.

Poor Website Security

An insecure website can prove disastrous for your business, irrespective of its size. Many business owners are under the mistaken impression that only large corporations are susceptible to costly data breaches, but the truth of the matter is that even smaller companies need to be proactive when it comes to web security. If the personal information of your clients is ever compromised, it will be extremely challenging for you to reestablish trust and credibility in their eyes. The most prudent approach is to ensure that you are never hacked in the first place, and if you are, then it’s even more important to update your website with state-of-the-art security.

Failure Generating Leads

Ultimately, one of the main purposes of your website is to generate leads and increase the profitability of your business. If you are experiencing trouble creating worthwhile leads, then that is a telltale sign that it’s time for a new website. An up-to-date website will bring along all of the aforementioned benefits, and most importantly, it will have a positive effect on your bottom line. Rather than struggling with an antiquated website, it would be more financially prudent to simply design a new one from scratch – you need a new website!

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Website Redesign

Why Every Website Needs a Redesign Every 3 Years

In this technology-based world, your website is so important. For many companies, it will be the first impression consumers will get of their business. However, even if you are perfectly happy with your website, it is a good idea to do a redesign every few years.

There are several reasons for website maintenance or redesign. You may want to make your design more up to date. You may want to incorporate some newer technologies. You may want to check it to see if it’s functioning properly. Or maybe you feel a website revamp will help you bring in more sales.

But whatever your reasons to hire a web development company, there are a few things you will want to keep in mind during the website redesign process.

San Diego SEO ServicesKnow Your Target Audience: It is important that your web site appeals to your target audience. Think of the kind of people who are most likely to buy your products and try to incorporate colors and images that will draw them in and keep them engaged.

Website Redesign SEO Checklist

Every web site should be designed so that it comes up close to the top of most search engines. You can do this by using keywords and phrases in your content that is popularly searched by people that are likely to purchase your products. If your content is not optimized for search engines, think of updating the content.

Incorporate Website User Testing

There are many tools that allow you to test your web site design to find out how effective it will be with your target audience. It’s a good idea to make a few different versions of your website updates and use testing methods to determine which consumers prefer.

Announce Your Web Site Redesign Launch: Users who come to your site and find it redesigned without warning may become alienated. That’s why it’s best to let them know that a redesign is underway and when they can look forward to seeing your website revamp. This will also build excitement around your update.

Get Post Launch Feedback

web development companyOnce your redesign is completed, you can use social media and other channels to find out what visitors think of your new look. This will help you find out what’s working and what isn’t, and it will prepare you for future updates.

Now that you have considered why update your website, you will want to think about how to revamp your website. You might feel like content is lacking, you may want to increase security features or use new images to make the site more eye catching. The direction you take it in is up to you and it is important to think about your goals before you come up with a solid plan for your website redesign process.

But once you have thought things through, it will be time for a web designer to jump in and execute your wishes. Good luck optimizing your website to increase your online visibility and improve sales.

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