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Your website is the face of your business online. It’s often the first thing potential customers see, and it can make or break their decision to work with you. But how do you know when it’s time to give your website a fresh new look? As someone who’s helped countless businesses revamp their online presence, I’ve got the inside scoop on when it’s time to hit that redesign button.

If you’re a business owner wondering if your website is still up to snuff, this guide is for you.
Let’s dive into the five telltale signs that scream, “Hey, it’s time for a website makeover!”

1. Your Content Management System is a Pain in the Neck

Picture this: you’re trying to update your website’s content, but it feels like you’re wrestling an angry octopus. Sound familiar? If editing your website makes you want to pull your hair out, it’s a clear sign you need a change.

Here’s the deal: a good website should be as easy to update as posting on social media .If you’re spending hours just to change a few words or add a new product, you’re wasting precious time that could be spent growing your business.

Did you know that businesses that regularly update their content see 55% more website visitors? That’s right – fresh content is like a magnet for potential customers. But if your website is a nightmare to update, chances are you’re not doing it as often as you should.

The fix? Consider switching to a user-friendly content management system (CMS) like WordPress. It’s like upgrading from a rusty old bicycle to a sleek electric scooter – suddenly, updating your site becomes a breeze!

2. Your Website Looks Like It’s Stuck in a Time Warp

Let’s face it – first impressions matter. If your website looks like it’s from the era of dial-up internet, you’re in trouble. Studies show that 94% of first impressions are design-related. That means if your site looks outdated, potential customers might think your business is too.

I once worked with a client whose website looked straight out of 1999. They were losing customers left and right, even though their product was top-notch. After a redesign, their online sales shot up by 300% in just three months!

Here’s a quick test: pull up your website and a competitor’s side by side. Does yours look fresh and modern, or does it feel like comparing a flip phone to a smartphone? If it’s the latter, it’s time for an upgrade.

Remember, your website is like your digital storefront. You wouldn’t let your physical store look shabby, so why let your website fall behind?

3. Your Website Moves Slower Than a Snail in Molasses

In today’s fast-paced world, speed is everything. If your website takes forever to load, you’re losing customers faster than you can say “buffering.”

Did you know that 53% of mobile users will leave a site that takes longer than three seconds to load? That’s right – you’ve got just three seconds to make an impression. If your site is crawling along, it’s time for a turbo boost.

I once had a client whose website took a whopping 15 seconds to load. After we optimized it, their bounce rate dropped by 70%, and their conversions skyrocketed. It was like watching a tortoise transform into a cheetah!

Slow loading times aren’t just annoying – they’re costing you money. Google estimates that for every extra second a page takes to load, conversions can drop by 12%. Ouch! Test your website speed here for free: https://pagespeed.web.dev/

4. Your Website Security is Shakier Than a House of Cards

Here’s a scary stat for you: small businesses are the target of 43% of cyber attacks. If your website security is weaker than a wet paper bag, you’re basically rolling out the red carpet for hackers.

I’ve seen firsthand what a security breach can do to a business. One of my clients had their customer data stolen because their website security was outdated. It took months to rebuild trust with their customers, and their sales took a massive hit.

Think your business is too small to be a target? Think again. Hackers often go after smaller businesses because they know their security is usually weaker. It’s like a burglar choosing to rob a house with no alarm system – you’re an easy target.

Upgrading your website isn’t just about looks – it’s about building a digital fortress to protect your business and your customers.

5. Your Website is a Lead Generation Desert

At the end of the day, your website has one main job: to bring in business. If your site is about as effective at generating leads as a chocolate teapot, it’s time for a change.

Businesses with optimized websites generate 67% more leads than those without. That’s a lot of potential customers you could be missing out on!

I remember working with a local bakery whose website was basically just an online brochure. We redesigned it to include an online ordering system and a newsletter sign-up. Within a month, their online orders increased by 200%, and their email list grew from 50 to 500 subscribers.

Your website should be your hardest-working employee, bringing in leads 24/7. If it’s slacking on the job, it’s time to whip it into shape!

The Bottom Line: Don’t Let Your Website Hold You Back

Your website is more than just a digital business card – it’s a powerful tool that can make or break your business. If you’ve noticed any of these signs, it’s time to seriously consider a website makeover.

Remember, investing in your website is investing in your business’s future. A well-designed, user-friendly, and secure website can be the difference between struggling to get by and watching your business thrive.

So, take a good, hard look at your website. Is it helping your business grow, or is it holding you back? If it’s the latter, don’t wait – the sooner you upgrade, the sooner you’ll see results.

Trust me, I’ve seen countless businesses transform their online presence and watch their profits soar. Your website has the potential to be your most valuable asset – isn’t it time you gave it the attention it deserves?

Pay Per Click Management an Easy Process

By thucontribu

On September 7, 2020

In Online Marketing, Pay Per Click, SEO

Outsourcing Pay per click Management is one of the most effective and easiest ways to advertise or market your business or your products. Pay per click marketing has a very easy process; what you have to do is to just make an advert and choose a keyword or a phrase that is related to your ad representing your business or your product. When people search online, and they type in a word or a phrase which matches your keyword, your ad will appear next to the search result. Now you are advertising you product or whatever it is that want to advertise. The people who are interested in your services will click on your ad and to be able to buy your product or to know more about your company. A pay per click company makes the process easy for you, and you don’t need to make any web pages for promotion of your business or your products.

Pay per click marketing is quite an easy process.

Whenever the visitors type a query in the search engines and their query includes your keyword, your ad will appear on the search engine. The major advantage of pay per click marketing is that you will start getting the results immediately. You will then have to pay search engines depending on the number of clicks you get on your advertisement.

When you use professional Google Ads management services, your ads will be displayed on Google, Yahoo, etc. Another thing is that there are terms of payments and methods to ensure that your ads are ranked higher than those of your competitors.

You can also choose a particular time or season, when you want your ad to be displayed. If you are in the business of sweaters, then you can specify the winter season and then your ad will appear only in the winter season; you can even choose the specific time, when you want to display your ad i.e. day or evening.

When it comes to cost, pay per click marketing offers you great opportunities. You don’t need to pay the search engines when they display your ad, you only have to pay them when the visitors click on your ad in particular, be it to buy your product or to learn about your company. If you are sharp and know how to benefit from pay per click marketing, then you can do wonders without spending too much.

Why Every Website Needs a Redesign Every 3 Years

By thucontribu

On April 29, 2019

In Web Development, website design

In this technology-based world, your website is so important. For many companies, it will be the first impression consumers will get of their business. However, even if you are perfectly happy with your website, it is a good idea to do a redesign every few years.

There are several reasons for website maintenance or redesign. You may want to make your design more up to date. You may want to incorporate some newer technologies. You may want to check it to see if it’s functioning properly. Or maybe you feel a website revamp will help you bring in more sales.

But whatever your reasons to hire a web development company, there are a few things you will want to keep in mind during the website redesign process.

Know Your Target Audience: It is important that your web site appeals to your target audience. Think of the kind of people who are most likely to buy your products and try to incorporate colors and images that will draw them in and keep them engaged.

Website Redesign SEO Checklist

Every web site should be designed so that it comes up close to the top of most search engines. You can do this by using keywords and phrases in your content that is popularly searched by people that are likely to purchase your products. If your content is not optimized for search engines, think of updating the content.

Incorporate Website User Testing

There are many tools that allow you to test your web site design to find out how effective it will be with your target audience. It’s a good idea to make a few different versions of your website updates and use testing methods to determine which consumers prefer.

Announce Your Web Site Redesign Launch: Users who come to your site and find it redesigned without warning may become alienated. That’s why it’s best to let them know that a redesign is underway and when they can look forward to seeing your website revamp. This will also build excitement around your update.

Get Post Launch Feedback

Once your redesign is completed, you can use social media and other channels to find out what visitors think of your new look. This will help you find out what’s working and what isn’t, and it will prepare you for future updates.

Now that you have considered why update your website, you will want to think about how to revamp your website. You might feel like content is lacking, you may want to increase security features or use new images to make the site more eye catching. The direction you take it in is up to you and it is important to think about your goals before you come up with a solid plan for your website redesign process.

But once you have thought things through, it will be time for a web designer to jump in and execute your wishes. Good luck optimizing your website to increase your online visibility and improve sales.

Effective Search Engine Optimization and Why SEO is a Must

By thucontribu

On February 28, 2019

In Blogging, Online Marketing, SEO

If you feel as if you cannot afford a San Diego web development company and think that you are better off without it, think again. The fact is that SEO is essential in every industry today. It is pointless to have a website up and running if you cannot generate the needed traffic to keep the business afloat. Chances are, your competitors are already using it to keep pace or even surge ahead.

SEO Increases Traffic and Brand Awareness

Being at the top of the search results increases traffic to your site, which increases the number of prospective customers, which increases the number of actual customers. Traffic from SEO is like having eager customers lining up to purchase from you.

Creating excitement around your products and services can create a big buzz that can have rippling effects. Building a significant amount of buzz through press releases, guest blogging, social media, and videos will not only elevate brand awareness which can increase traffic, but the byproduct is that your SEO rankings will increase and thereby increase traffic to your site. It’s a win-win scenario.

SEO is Cost Effective

When it comes to marketing strategies, San Diego SEO is as good as it gets. This is because it targets potential clients who are already actively looking online for products and services that you can offer. By carefully selecting keywords that target your customers in all phases of their purchase cycle you can become a trusted resource for research through purchase. If done right, SEO can pay for itself in a matter of months.

SEO Increases Site Usability

Another reason you should make use of SEO is it increases your site’s usability. Search engines factor in usability when ranking pages. By default, when you optimize your website, enhanced usability is created by structuring content, navigation and media into a cohesive catalog of information. By interlinking pages with related information, you make it even easier for your customers to conduct their pre-purchase research.

Some Usability Factors Considered:

Website Load Speed
Attention spans have dwindled over the last decade. People are no longer used to waiting for their modems to connect–we demand instant access. This includes not waiting for your website to load.

Ease of Website Navigation
From the actual programming used to create your navigation to navigation depth, Google is judging your site.

“From an SEO perspective, a shallow website (that is, one that requires three or fewer clicks to reach every page) is far more preferable than a deep website (which requires lengthy strings of clicks to see every page on your site).” Search Engine Journal

Good Web Design

Responsive, Parallax, and HTML5 are the latest in web design trends and each come with their own SEO factors that can enhance or reduce your rankings.

“We benefit both our users and ourselves when we design webpages in a way that doesn’t overwhelm or confuse users, but leads them to links, categories or subcategories to find the content they need.” Search Engine Land

Just Having a Website is Not Enough

It is no longer enough to have a website that displays compelling products, great innovations, and superior services. To stay ahead of the pack companies need to be at the forefront of search rankings too. Investing in SEO is the best thing you can do for your business today. We understand the importance of SEO, which is why we make sure to harness the endless possibilities this marketing strategy has to offer.

Web Analytics

By thucontribu

On February 28, 2019

In SEO

There are so many web sites that are available over the net.

Millions of visitors are visiting so many sites each day. There must be a tool which can give you exact numbers of visitors, which can measure the success of your web site over the net. Web analytics provides you the answer to every question. It is the tool which helps in evaluating the success of your website.

The tool helps each and every SEO Company San Diego. It helps any SEO Company in getting some of important information about the site like measuring number of visits per day or per month, the pages that visited most of the times, how much time the visitors spending on your site, sources that are directed visitors to your site, number of unique visits in your site and much more. Like these questions Web Analytic provides the answer of so many other questions.

SEO-San Diego one of the best professional SEO Company San Diego provides the full details of the tool and the best output also. Now if we talk about the Web Analytic, web analytic always help in knowing the behavior of the visitors or customers. Web Analytic also have two technologies server log file analysis and page tagging.

Page tagging and Server log file both analyses the visitors of your site.

There is a little bit of difference in both technologies. Server log file helps one to get to know the exact figure of requests being made by the customer or visitor to the web server. But now it has become the difficult method as some more features have been added in this technique. Each and every professional SEO Company might be working on this technique. In the page tagging, the cookies were assigned to each and every user to find out the number of unique visits to your site. We can take the example of Google analytic for page tagging. So with the help of this awesome web analytics, we can easily analyze the site.

SEO-San Diego always uses this tool and evaluates the site and does the require changes of contents and other things of the site.

Paid SEM

By thucontribu

On February 28, 2019

In Online Marketing, SEO

What is Paid SEM?

Paid SEM is the marketing process of search engine marketing. In this process, you have to pay something for getting good backlinks or getting good traffic on your site. With the help of paid SEM, you can put your web site links with the keyword in good places over the internet.

Why Paid SEM require?

Most of the site’s owners are doing free and paid SEM. Everybody wants to do only free SEM but only free is not enough to get high ranking in search engines. It is really a very difficult task to do free SEM and get good links because nowadays all the good palaces are paid. If you want to put the link in good places you have to pay something for that. Free promotion never gives you the surety that your promotion will be online after a few days or not, but paid defiantly gives you the surety. Paid search engine marketing has become an essential campaign for all the good sites.

Benefits of Paid SEM

There are too many benefits of doing paid promotion for any web site. It definitely gives you the surety of your link. You can put your link in the good places and anywhere in the site where you want to put. But in the free promotion, you can not do this. Paid promotion always for a life long but free is not for a life long it is just for some specific time period. You do not need to wait for the approval in the paid promotion, whenever you will pay for your submission your link will be live and search engine will start crawling your site. It is quite difficult to find free places over the net if you will get the places they will not be as good as you want. But you can find paid places easily.

Paid SEM of SEO Company San Diego

SEO Company San Diego provides you the surety that your paid search engine marketing campaign will definitely give you the output. If you are doing paid SEM but you have not chosen good places you are in trouble and you will not get the profit. We have a lot of great places where you will get the backlinks as well as the targeted traffic also.

SEO

By thucontribu

On February 28, 2019

In Online Marketing, SEO

What is SEO?

SEO is the process in which your Website undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your Website to rank highly among major search engines, you must understand how they become ranked.

Search engines rank Websites based on two major
factors:

Unique content with pertinent keywords in the body.
Link popularity – the number of quality incoming links your Website has

Search Engine Placement

We offer a targeted approach to search engine marketing that focuses on attracting qualified web sales leads and paying customers. We do not believe in only driving traffic to your website. We have a host of other services that combine the best search engine marketing strategies with innovative new advertising programs.

Search Engine Optimization

The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases.

We offer a targeted approach of search engine marketing that focuses on attracting qualified web sales leads and paying customers. We do not believe in only driving traffic to your website. We have a host of other services that combine the best search engine marketing strategies with innovative new advertising programs.

Online Marketing

By thucontribu

On February 28, 2019

In Online Marketing, SEO

What is Online Marketing?

Online marketing is the process to increase the traffic and attract the targeted visitors to your site. Online marketing is the only process for making your site popular. If you have the website and you want to make it popular over the net, then marketing is the best way. It totally differs from paper advertising or person to person advertising.

Why Online Marketing?

As this is a totally different kind of marketing and it is the economical way of marketing as well. If you have a site which provides the products or some special type of service to customers, then definitely you want to reach targeted customer instead of too many visitors. Online marketing can provide you the facility where you can get targeted traffic. It is the campaign where you can increase your sales through the internet. SEO San Diego is the unique SEO company in San Diego, which can work for you and increase your sales over the net.

Types of Online Marketing

So many types are available for online marketing. Here are some specific areas where you must start your online marketing –

• SEO (Search Engine Optimization) – SEO can bring traffic to your site. As much traffic you will get, you are likely to close more sales. SEO can make your site search engine friendly with the help of meta tags and other things so that search engine will crawl your site more and you will get the top rank in the searching results with the help of some specific keywords.

• Pay Per Click – It is another way to bring traffic to your site. You can create your ads and get the targeted traffic if you link them to keywords. You have to pay in this campaign when anybody clicks on your ads.

• Google AdSense – It will allow you to put other web sites ads and images on your site and you will get the payment for that.

• Banner Ads – You can put your product or site banner in other web sites. You can put in the top or in the sidebar of the web site. This campaign will not give more traffic.

• Affiliate marketing – This will provide you most targeted traffic to your site. If you will use it you will get the benefit of this marking stuff.

All these marketing stuff bring you awesome traffic if you have chosen an expert for this.

Online Marketing with SEO Company San Diego

We are the expert SEO Company San Diego. We will place your ads in front of targeted visitors. We have the unique collection of good places where we will put your ads and banner and you will get the advantage of doing business with SEO Company San Diego.

Link Building

By thucontribu

On February 28, 2019

In SEO, SERVICES

Link Building Services

Link Building is the key to get success on the Online Marketing. Link building is pertaining to set up your strong-willed place on the online marketing that already subsists. It is all about to boost up your business on the online marketing. By the help of Link Building, one can develop his website’s grade on the search engine. It is simply a master key to improve the business online. Link Building refers to the numeral links aiming to your site from other sites on the website. It is one of the most significant feature in getting top assignments on the major search engines.

Professional SEO Services Company in San Diego are providing services to business around the globe.

We have always tried to give our best in the field of Link Building. Our link building services help in taming search engines ranking and carry subject based traffic to your site. Our skilled experts help you in making your site more popular and in getting maximum business. The intention of services is to make you comfortable in your business sphere. We are very happy to offer these services for the last two years. During this period we have always made an effort to adopt new means and techniques. We also provide link exchange and link popularity services that can help you to enhance and get better link popularity for your website.

One Way Link Building is a smart way to build your link popularity and ranking in the search engines.

These links are tough to obtain than reciprocal links We will also arrange non- reciprocal or one-way link building for your website. One way links mean that a website gives you inbound link and in return, you don’t have to give any link to that website. These one-way web links play a vital role in link building because they provide natural link building.

Link Popularity Building Services (one-way link) is intended to enlarge your important traffics and link status.

We are experts in organizing links with related topic based on high value, high traffic web pages. Our specialist commanding link building strategies will force both traffic and improve the link popularity to your website. Our links are straight and search engine responsive as we do not get links which are circuitous.

Link Building plays a vital role in how search engines rank your site for keywords.

It is a crucial process for the online promotion of a website. Without keyword text links aimed at your website, it isn’t possible that it ranks well for anything other than the least viable keywords. Link Building is very important because it can tremendously increase traffic to your website “

We have a very good success speed in targeting top 10 ranks and advanced link recognition for a large number of sites among San Diego SEO Companies as well as global companies in different countries.

Mobile-Friendly Web Design

By thucontribu

On February 7, 2019

In Blogging

Coming soon…